final word on the imus thing

i have heard many, many explantions/opinions/ arguments about the whole don imus thing, but none was as, dare i say, head on as keith's explantion last night after cbs radio canned imus:

"Head On, a headache remedy designed to be applied directly to the forehead. Its manufacturers try to sell it with possibly the most obnoxious commercial of all time, in which the product's name is screamed repeatedly at the viewer. Wednesday night, Head On pulled its commercials from “Imus in the Morning.” When Head On thinks you are damaging its reputation, you can pretty much guess you are pretty much finished."